You probably know the line from the 1989 movie, Field of Dreams, "If you build it they will come.” Decades after the movie came out this line continues to resonate with us, because it’s about faith. Faith in ourselves. In our own courage to follow our dreams. And faith in our fellow humans - that others will recognize our courage and affirm it by buying into our dream.
This is the exact opposite of how we’re taught in business school to launch a business. But passion-driven businesses can be just as successful as the more traditional, highly business-planned venture. Aileen's guests on this edition of Out to Lunch are both evidence of this.