This week, I talk with media consultant Jared Arsement, who helped John Bel Edwards win a second term as Louisiana’s governor. We talk about the keys to the race, which ended with Edwards on top by the very slim margin of 2 points to remain the only Democratic governor in the Deep South. We discuss the Trump effect and what it meant for Ralph Abraham and Eddie Rispone, and what it might mean for the 2020 Presidential race in Louisiana. We talk the language of media, where an ad either works or it doesn't, spelling the difference between winning and losing. If you like talking politics, listen in as Bayou to Beltway talks with John Bel Edward's media consultant Jared Arsement about the 2019 Louisiana elections, this Wednesday on Bayou to Beltway at 12:30. Only on KRVS 88.7 fm. Or go to KRVS.org to listen to the podcast (Thursday
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