By editor
Originally published on Wed October 17, 2012 11:53 am
Everywhere you go, you are data. You purchase an apple and suddenly ones and zeros are racing through the clickstream like they're wearing superhero capes. Someone, somewhere now knows more about when people eat apples, the likelihood that you will purchase one again, how they correlate to your longevity, your salary, your risk of disease. You shape the universe as you go.
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