Morning Edition on KRVS

More than 20 percent of online retailers have referred to the Olympics in their promotional materials in recent weeks. But unless they're official sponsors, they can't directly use trademarked Olympic symbols or even the word Olympics. So many have had to get creative, using language such as "go for the gold," "podium" or "world-class" to catch the attention of fans.

Conservative men from many religions demand that women dress modestly so the men can avoid feeling tempted. Some ultra-Orthodox Jewish men in Israel are selling special glasses that blur men's vision so they can't see women clearly.

U.S. gymnast McKayla Maroney was disappointed when she took silver in the Olympic vault competition. A photographer snapped her wearing the medal around her neck and a big scowl on her face. That photo has now been Photoshopped on to all sorts of other pictures on the Internet.