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ROBERT SIEGEL, HOST:

People in Charlotte are watching the convention by the thousands, but people who are watching on television are doing so by the millions. Last night, the convention had some serious TV competition. NBC went with the NFL season opener, the Cowboys-Giants game, instead of Bill Clinton's speech.

How many people are watching the conventions? We turn now to Eric Deggans, who is TV and media critic for the Tampa Bay Times. Hi, Eric.

ERIC DEGGANS: How are you doing?

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ROBERT SIEGEL, HOST:

From NPR News, this is ALL THINGS CONSIDERED. I'm Robert Siegel.

AUDIE CORNISH, HOST:

And I'm Audie Cornish at the Democratic National Convention.

All week the conversation here has been about jobs. But other than a primetime appearance by Costco's co-founder, big business supporters have been MIA. I did find a meeting of progressive business leaders, where I met a CEO named Kim Jordan.

For an egregious example of a silly product placement, look no further than the CW show The Vampire Diaries, where a character actually says "I Bing'd it" of a search online. But believe it or not, product placement can actually be serious and socially conscious.

Take the Fox comedy Raising Hope. Earlier this year, the show's main character, who'd been a teen mom, caught a high school girl in bed with her boyfriend. "I'm gonna show you where this can lead to!" she screeched. "I'm your ghost of teen pregnancy future!"

In this installment of World Cafe's Latin Roots series, Raul Pacheco of the Grammy-winning band Ozomatli talks with host David Dye about how politics influence music. They've certainly affected Pacheco's music, as Ozomatli has been politically driven since its inception. The band's members started playing together 16 years ago, when they were working for the Peace and Justice Center of Los Angeles, and were asked to play for picketers during a strike.

San Francisco is trying a new tactic to fight AIDS. Health workers are aggressively testing people for HIV and then immediately putting those who test positive on potent antiretroviral drugs.

Last month we heard that a farmer in Kentucky was feeding his cattle discarded chocolate because corn was too expensive. Things are getting weird, we thought.

Ozomatli is a genre-spanning, Grammy-winning band whose sound draws from Latin influences like salsa and cumbia, as well as hip-hop, rock, reggae and funk. Its many members are political activists who met while working with the Peace and Justice Center of Los Angeles; their first performance was for picketers during a strike.